GAIN Global Co-Innovation Platform The Social Impact Engine & Policy Bridge

Product DesignAI StrategyGlobal NGO
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GAIN Global Co-Innovation Platform Hero
A few Components from the Design

A few Components from the Design

The Challenge

The Global Alliance for Improved Nutrition (GAIN) needed to connect high level policymakers with field workers across Nigeria, Rwanda, Mozambique, India, Bangladesh, and Ethiopia. The primary obstacle was the context gap between high bandwidth cities and rural field sites. We had to harmonize the distinct cultural and technical needs of seven different nations into one cohesive, high performance platform that works for everyone.

ClientGAIN (Global Alliance for Improved Nutrition)
IndustrySocial Impact and International NGOs
Timeline9 Months
ServiceProduct Design, AI Strategy, and Global Systems Architecture

The Solution

We engineered an empathy first SaaS platform that unifies grassroots innovation with international policy. Our team moved away from cold data collection and pivoted toward a system that captures human stories. We directed the global UI architecture to ensure a seamless brand identity across all regions. By integrating experimental AI, we created a way for field workers to share personal accounts of success, turning a standard spreadsheet into a true system of collaboration.

Impact Stories Page

Impact Stories Page

View a story details screen

View a story details screen

The Innovation Portal

A streamlined management grid built to handle multi national challenges. It allows program leads to track projects across different countries using a unified interface that remains fast even on slower networks.

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Challenges / Innovation Projects Screen

Challenges / Innovation Projects Screen

Innovation Challenge Details Screen

Innovation Challenge Details Screen

The Collaboration Hub

A journey mapped space designed for real time project co creation. This area allows field workers and policymakers to communicate directly, ensuring that local insights are included in high level decisions.

Collaboration Hub Screen

Collaboration Hub Screen

The Academy

A centralized library of tools and templates. We optimized the navigation for low bandwidth environments so users in rural areas can access training materials and resources without technical frustration.

Academy Featured Courses Screen

Academy Featured Courses Screen

Tools and Templates Screen

Visual Language and Tokens

The visual identity is engineered to evoke global trust and inclusivity across diverse cultural contexts. We used a clean geometric type scale with the Inter font for maximum readability on both mobile and desktop devices. The color palette uses professional tones that are culturally neutral, ensuring the platform feels accessible in every nation. Our iconography consists of a bespoke set of minimalist stroke based icons designed for clarity and fast loading times.

Visual Language and Design Tokens

The Process

Our team executed a massive global research and design operation to ensure the platform worked in every target country.

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Regional Research PartnerProportion Global Team & Jemirae Team
Global Lead UI DesignerJoseph Emmanuel

Deep Field Research

5 Months

This phase involved extensive travel across multiple countries to conduct on the ground sessions. We met with government heads and field workers to map local tech landscapes and human needs. This deep immersion ensured our design was based on reality rather than assumptions.

Visual Strategy and Design

3 Months

We directed the UI for the entire platform, unifying the complex requirements of six nations under one seamless brand identity. We built the AI story collection model to humanize the data gathering process.

Documentation and Handoff

1 Month

We engineered a robust documentation package to ensure the technical alignment needed for a global rollout across different regional offices.

Project timeline

Results

100% Unification

Successfully harmonized the requirements of 7 countries into a single cohesive brand experience.

92% Engagement

Proved the viability of using AI to collect meaningful personal stories instead of just raw spreadsheets.

100% Compliance

Built a platform that meets the high standards of global government bodies and international NGOs.

“What I look for in a great design agency: They always give multiple options. They move quick. They always give you the raw files so you can use in the future. Widelab does it all. Excited to be working with them.”
Thomas SchuurmansCEO Proportion Global

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