LockedIn HQ: The Operating SystemAdmin Management & Brand Ad's System
A high performance management infrastructure built to scale athlete business and brand partnerships from one thousand to one million users.
LockedinHQ is the definitive operating system for the athlete business.
Components From The Admin Portal & Ad's System
Admin Command Center
This is the private command center used by the internal team to manage the whole business. The admin dashboard gives the team total oversight of all active brands and their advertisements. Beyond ads, the admin manages the verification of every athlete on the platform. It also handles the management of events, NIL opportunities, and internal community groups. We built this to be a true command center where a small team can manage a massive user base with ease.
The Challenge
As LockedIn HQ expanded, the internal team faced a major bottleneck. They were managing complex relationships between athletes and brands using manual processes. They needed a central brain to handle athlete verification, ad management, and community growth. The goal was to build a system that could handle at least 100,000 users interacting at the exact same time without any loss in speed or performance.
Admin Events Management System
The Solution
Our team approached this by designing a dual system architecture. This allowed the company to separate the external brand experience from the internal management tools. We conducted deep market analysis to understand how top sports agencies manage talent. This research helped us build a platform that solves the real world problems of the athlete economy. We moved the entire business from spreadsheets to a fully automated operating system.
Admin Analytics System
Admin Ads Financial Ledger
Admin User's Account Status Management
Brand Ad Management System
This is the specialized portal where brands and agencies manage their marketing spend. Through this interface, brands can create and deploy advertisement campaigns directly to the athlete mobile app. We focused on making the data easy to read so partners can track their impressions and engagement in real time. This system gives brands the independence to manage their budgets and creative assets without needing constant support from the LockedIn team. Our team used advanced UX principles to ensure that even complex ad tracking feels simple and professional for global brands.
Brand Ad's Login Page
Ad Registration Submission Flow Step 2
Brands Ad's Management System
The Connection
While these systems live on different URLs, they are powered by a shared data bridge. Every action taken by a brand is sent to a verification queue. This ensures that the admin team maintains total control over the quality of content reaching the athletes. The data moves seamlessly between the brand portal and the internal system, ensuring that the entire platform stays synchronized and secure.
The Process
Our team combined marketing strategy with high level engineering. To ensure a robust foundation for the LockedinHQ ecosystem, we executed a rapid yet rigorous 3-month development cycle. Our team followed a phased approach moving from deep user empathy to a high-performance, scalable codebase.
Market Research
2 weeks
We analyzed how big brands work with talent to design a system that matches the standards of global sports agencies.
Systems Architecture
20 days
We mapped out how information moves between the admin and the brand to ensure a seamless data flow.
Engineering for Scale
2 Months
We used Node.js to build a codebase that can house at least 100,000 users interacting simultaneously.
Results
100% Operational Control
The team moved from manual spreadsheets to a fully automated management system.
Real Time ROI
Brands now see exactly how their ads are performing every second.
Massive Capacity
The infrastructure is ready to support one million users and more.
Results
100% Operational Control
The team moved from manual spreadsheets to a fully automated management system.
Real Time ROI
Brands now see exactly how their ads are performing every second.
Massive Capacity
The infrastructure is ready to support one million users and more.
Ready to scale?
Let's discuss.